I picked "The Enviroment" as the most important step of the Entrepreneurial Start-Up Process. I chose "The Enviroment" because no matter what kind of business you are trying to start, your enviroment is going to have a huge affect on your business. All of the other steps are a huge part of the process but "The Enviroment" is the depending factor. After you complete all the other steps if your in an enviroment that your product does not attract, its going to be so much harder for your business to excel. I say this because if your goods and services do not interest the type of community your in, then your products will not sell and your business is most likely to colapse.
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